Global Marketing: Contemporary Theory, Practice and . . Get pdf. Global Marketing: Contemporary Theory, Practice . global approach to marketing strategy .
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View ch17.pdf from FIN 3000 at Tulsa. Chapter 17 Multiple Choice 1. The capstone of a companys global marketing activities is its . a. b. c. d. e. strategic marketing plan.
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Strategic planning can be done in different ways, . adopt a forward thinking approach.
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